Grand Central Market Info Desk

I am quite pleased to reveal the Information Desk that I designed for Grand Central Market in Downtown Los Angeles. It's a historic food hall that has seen a transformation in its hip quotient in the last few years. Being tapped to leave a permanent mark in the market for generations to come was a true honor. And a surprise that they never had an information desk previously.

Let me walk you through how we got to the final design implementation. The first thing I did was work out the massing - the sizes and proportions for the Info desk before working out the finish details.

Once the massing was approved, I started digging into design development with the Creative Director. She showed me the vibe she wanted with a Pinterest board along with historical archive photos of the market. I came up with this initial scheme which incorporates Art Deco cues from downtown LA with the market's vibe. The requirements were to include a retail display, two heights for countertops from 36" to 42", and possible seating. Storage and an under-counter beverage cooler.

The original version had arches, brass accents, and mixed materials. I liked it a lot and thought it was fun, but the owner felt like it didn't reflect the building's architecture and was too fancy for the more salt of the earth audience the market draws. Fair enough, revisions were underway. Thankfully, I had an idea about doing a white on white on white desk that would pop against the noisy grit of the market. And that concept more or less stuck.

Through renderings I worked out how it would ultimately look. The white pearl in a gritty sea concept was underscored, but also some materials were swapped out for budget and time reasons. A speedy 4 week build and the desk was up and running.

The final version forces you to pay close attention to the details in materials and lets the merchandise on display really grab attention against the white background. What do you think?