The Freshest Juice Bar on the East Coast
Did you know a fresh new juice bar called Juice Culture recently opened in Montclair, New Jersey and the design work was completed remotely? Gotta love modern technology. When the owner (and a friend) tapped me to design her flagship store, I jumped at the opportunity. Many years ago I was the in-store designer for The Coffee Bean & Tea Leaf and I had rarely designed food service since then. Itching to stretch those design muscles again and honored that she insisted on me when there are plenty of East Coast designers, we started the process with glee. It would not have been possible without the architect and builder working closely and locally to make this happen.
The before space was a suburban fashion boutique and boy was the space begging for a renovation that would open and brighten it up. Through design development we landed on this finish scheme and layout.
Once we had the design nailed down and the owner had taken occupancy of the leased space, we had to rock and roll so that she could open her doors pronto. Design development happened between February and April. She took the space in May. And her doors were open by July. That's a fast turnaround folks. Especially for food service. But we didn't want her paying rent on a space she couldn't make a profit on so we all pushed.
The finished space is like nothing the town of Montclaur has seen before. Its edgy, minimalist, bright. I'm obsessed with the long counter fronted with graphic Cle hex cement tile and the brass toe kick. The overall look is a little beachy and boho, edgy and urban. Totally cool.
Opposite the service counter we have a large wallpapered accent wall where the seating is located. The grey illustrated wallpaper draws people into the space (they just have GOTTA see what its all about and peek inside) and the communal table and two top tables provide different dining options.
In the display windows we did bar height seating for the visitors to watch pedestrian traffic outside. And hung these beautiful ceramic pendants by Pigeon Toe Ceramics in each window.
Next to the other window bar seating, we have the display shelves which will serve as a retail area as well as additional lean on counters when the shop gets crowded. To the right and closest to the counter is the self serve area with stirrers, sugar packets, spoons, straws, napkins, etc. Isn't it pretty?
The last piece of the puzzle was working on the exterior signage and furniture with the graphic designer. Ensuring that the branding identity and logo were represented consistently both with the interior and exterior design was a lot of fun. I love how simple yet inviting and modern the exterior now looks. If you happen to be in Montclair, please visit Juice Culture. I have it on good authority that the food is even better than the interior design.